Free live workshop · Building Your System of Management · Wednesday, September 9 · 1:00-2:00 PM ET · Save your seatFree live workshop · Building Your System of Management · Wednesday, September 9 · 1:00-2:00 PM ET · Save your seatFree live workshop · Building Your System of Management · Wednesday, September 9 · 1:00-2:00 PM ET · Save your seatFree live workshop · Building Your System of Management · Wednesday, September 9 · 1:00-2:00 PM ET · Save your seatFree live workshop · Building Your System of Management · Wednesday, September 9 · 1:00-2:00 PM ET · Save your seatFree live workshop · Building Your System of Management · Wednesday, September 9 · 1:00-2:00 PM ET · Save your seat

For Individuals & Teams

The Master Manager Program

An accelerated, MBA-level business and management program. 80% of the value of a traditional MBA, at 2% of the time and 1% of the cost.

For individual learners and independent teams who want to lead better, manage stronger, and grow the bottom line. No association or company affiliation required.

Next cohort begins September 2

Next cohort begins in

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Join 4,000+ learners who’ve become better managers and business leaders

The Gap

Most managers were never taught how to manage.

Most people step into management with no formal training. Promoted for being great at the job, then left to figure out leadership, people, and the numbers on their own.

82%

of new managers take on management responsibilities without any formal training.

Source: Chartered Management Institute

The Master Manager Program closes that gap, building confident, capable managers in weeks, not years.

What’s Included

Explore the Master Manager Program

With over 20 hours of video, a private learning community, and an arsenal of templates, resources, and knowledge, it is one of the most comprehensive programs for working professionals across varying industries.

When you join, you receive lifetime access to

  • 6+ hours of live facilitated expert coaching
  • 350+ learning modules within the self-paced online learning
  • A cohort of fellow business leaders to connect and network with
  • Downloadable companion worksheets and materials
  • 20 interactive tools to implement the learning
  • Knowledge checks to build competency
  • A printable learner handbook to organize it all
  • Lifetime access to the eLearning portal and resources
  • A LinkedIn badge and certificate to share with the world
Certificate of completion of the Master Manager Program, signed by Jeremy Wall

Share your certificate with the world

10 weeks
Accelerated format
6 live facilitations
Expert-led, every two weeks
40 hours total
~4 hrs/week, self-paced + live
Completion certificate
Master Manager certificate
LinkedIn digital badge
Shareable credential
Lifetime access
Revisit the material anytime

Next Cohort

Save the dates.

  • Program kick-off and onboarding

    September 2

  • Vision, goals, and planning process

    September 16

  • The right team and customer

    September 30

  • An empowered system of management

    October 14

  • Demystifying the financials

    October 28

  • Applying the financials

    November 11

Live sessions are Wednesdays, 4:00 to 5:00 PM ET. All sessions are recorded.

The Curriculum

Eight sections. One complete management toolkit.

The program is built on a proven 8-section curriculum: the same MBA-level backbone delivered to associations and companies, taken here directly by individuals and teams.

  • 8 sections of core management curriculum
  • 20+ hours of on-demand video
  • 350+ learning modules
  • Taught by the GoalMakers facilitators
  • Certificate of completion
  • Available on web and mobile
Set Goals All the Time

Section 01

Set Goals All the Time

Virtually everyone likes to have goals, and when your team has clear, correct goals, every day is focused on achieving them.

In this section:

  • Crafting a clear company vision
  • Cascading goals from company to department to individual
  • Aligning teams behind shared outcomes
  • Continuous goal-setting cadence
Explore this section
Focus on the Process, Not a Plan

Section 02

Focus on the Process, Not a Plan

In this section you'll learn the organizational and strategic thinking skills needed in an ever-changing market.

In this section:

  • Baselining where the company stands today
  • Agile planning vs. static annual plans
  • Iterative review and adjustment cycles
  • Building a planning rhythm
Explore this section
Coach the Right People

Section 03

Coach the Right People

The goal of this section is to learn how to build and align your team around the vision and goals you've created.

In this section:

  • Writing real position descriptions
  • Identifying natural abilities for each role
  • Hiring for fit, coaching for growth
  • Aligning people to positions, not jobs to people
Explore this section
Serve the Right Customer

Section 04

Serve the Right Customer

Great companies know how to focus on serving their right customer better than any competitor.

In this section:

  • Defining the ideal customer profile
  • Designing a repeatable sales process
  • Aligning operations to customer needs
  • Saying no to the wrong-fit customer
Explore this section
Empower Your Entire Team

Section 05

Empower Your Entire Team

These managers carefully define goals and boundaries for each employee, and ensure they have the tools and conditions to achieve them.

In this section:

  • The "wide boulevards, high curbs" framework
  • Setting decision-making authority by role
  • Building accountability without micromanagement
  • Creating ownership across the team
Explore this section
Do the Right Things Right

Section 06

Do the Right Things Right

This section focuses on how to measure and manage your success, in pursuit of your goals, at every level of your organization.

In this section:

  • The six core performance tools
  • Building a System of Managing
  • KPIs that actually drive behavior
  • Running rhythms that hold the system together
Explore this section
Demystifying the Financials

Section 07

Demystifying the Financials

This section demystifies the financial statements and gives you tools to make quick, effective, and meaningful decisions about how to achieve success.

In this section:

  • Reading the income statement
  • Reading the balance sheet
  • Reading the cash flow statement
  • Walking through a real company case
Explore this section
Applying the Financials

Section 08

Applying the Financials

Building on the basics, we focus on the specific elements that grow or shrink the bottom line. Calculate your own financial ratios and set realistic goals, dive into cash flows, and use break-even analysis to inform everyday decisions.

In this section:

  • Key ratios every manager should know
  • Cash flow as a daily management tool
  • Break-even analysis for pricing and investment
  • Translating financials into decisions
Explore this section

How the program works

Hybrid format

Self-paced eLearning combined with live cohort facilitations.

10 weeks

Five live sessions, every two weeks, alongside the self-paced work.

~4 hrs/week

Around 40 hours total across the full cohort.

Fully virtual

Live sessions on Zoom; nothing requires travel.

Individual

$995

per learner

Full program access, certificate, and LinkedIn badge.

Best Value

Team of 3+

$895

per learner

Save $100 per person when 3 or more enroll together.

Have questions? Book a call

Who it's for

Individual learners

Professionals who want to lead and manage more effectively. No affiliation required.

Independent teams

Small teams who want a shared management foundation and a common language.

Rising managers

High performers stepping into leadership who want to do it well from the start.

Built on Real Expertise

A curriculum grounded in decades of real-world leadership.

Portrait of John Cioffi

Chief Content Officer

John Cioffi

Wharton MBA and a Dartmouth master’s. John ran a subsidiary of Amoco, a Fortune 100 company, then spent decades coaching executive teams across North America through GoalMakers’ management consulting practice, working with startups and hundred-year-old companies in virtually every major industry. He distilled that work into his book, The Winning Manager’s Playbook, and into every section of this curriculum.

Your Faculty

Meet our expert facilitators.

Practitioner-instructors who have built businesses, led teams, and taught the work.

  • Portrait of Jeremy Wall

    Jeremy Wall

    CEO & Facilitator

    Jeremy has a passion for simplifying the complex. Across self-paced learning and live sessions, he brings concepts from theory into practical implementation. Having founded, grown, and exited companies himself, he works alongside teams to build better culture, healthier balance sheets, and a stronger bottom line.

  • Portrait of Briana McCrumb

    Briana McCrumb

    Lead Facilitator

    Briana helps people and organizations thrive by simplifying talent and leadership practices. With 15+ years across corporate, nonprofit, and small-business settings, and as an Adjunct Professor in the University of Denver's Strategic HR Master's program, she brings real-world insight to every session.

  • Portrait of Adam Culley

    Adam Culley

    Facilitator

    Adam is a Learning and Development professional and certified CliftonStrengths Coach with 20+ years across higher education and professional training. He designs research-backed learning programs and coaches leaders using DISC, LPI, and Emotional Intelligence to cultivate talent and build thriving cultures.

In Their Words

Trusted by managers who've done it

Real words from leaders who completed the Master Manager Program.

  • The GoalMakers Master Manager program has been an incredible learning experience. The comprehensive curriculum, expert instructors and the very interactive format have transformed my approach to management.
    Tom ReinboldNDMBA cohort
  • It covers a lot of material in a condensed amount of time, making it perfect for the working professional. I was able to apply what I was learning immediately and actually saw positive results while taking the course.
    Jeff UngerUnger Electric
  • In all my years working in sales or management, I have never experienced a session that taught me as much as this one.
    Daryl RichardsonCIPH cohort
  • This program is extremely useful for anyone who wants to become a leader, no matter how small or large your organization is. I was able to implement the strategies nearly immediately. It met and exceeded all my expectations.
    Olga SelioutskiAOA cohort
  • The GoalMakers Master Manager program has been an incredible learning experience. The comprehensive curriculum, expert instructors and the very interactive format have transformed my approach to management.
    Tom ReinboldNDMBA cohort
  • It covers a lot of material in a condensed amount of time, making it perfect for the working professional. I was able to apply what I was learning immediately and actually saw positive results while taking the course.
    Jeff UngerUnger Electric
  • In all my years working in sales or management, I have never experienced a session that taught me as much as this one.
    Daryl RichardsonCIPH cohort
  • This program is extremely useful for anyone who wants to become a leader, no matter how small or large your organization is. I was able to implement the strategies nearly immediately. It met and exceeded all my expectations.
    Olga SelioutskiAOA cohort
  • A broad yet comprehensive look at all aspects of management and leadership. The topics are relevant and applicable, and the group dynamics in the live sessions are invaluable.
    Shawn BoadwayOACFP cohort
  • I would highly recommend this program to others working their way up through distribution. This program is worthwhile and I learned so much.
    Holiday Van EremEDL cohort
  • The breakout sessions give you a chance to converse with others and learn from each other. A great 10-week course.
    Jane AllenVHCA-VCAL cohort
  • The material was delivered in a manner that really helped it stick and make sense. I would recommend this program to anyone in any leadership position.
    Sara LohbauerAOA cohort
  • A broad yet comprehensive look at all aspects of management and leadership. The topics are relevant and applicable, and the group dynamics in the live sessions are invaluable.
    Shawn BoadwayOACFP cohort
  • I would highly recommend this program to others working their way up through distribution. This program is worthwhile and I learned so much.
    Holiday Van EremEDL cohort
  • The breakout sessions give you a chance to converse with others and learn from each other. A great 10-week course.
    Jane AllenVHCA-VCAL cohort
  • The material was delivered in a manner that really helped it stick and make sense. I would recommend this program to anyone in any leadership position.
    Sara LohbauerAOA cohort
4,000+
learners trained
9.2 / 10
average program rating
95%
completion rate

Frequently asked questions

Looking for something more?

For organizations

Bringing this to an association or company?

Run the program under your own brand for members or employees.

Ready to become a better manager?

Join the next Master Manager cohort and build the toolkit in weeks, not years. The next cohort kicks off September 2.

Have questions? Book a call