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Section 08

Applying the Financials

Master Managers understand how cash flows through a business.

Building on the basics, we focus on the specific elements that grow or shrink the bottom line. Calculate your own financial ratios and set realistic goals, dive into cash flows, and use break-even analysis to inform everyday decisions.

  • Read financial statements and use the data to your advantage
  • Learn the significance of cash flows
  • Determine how scenarios change your cash balance
Applying the Financials

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The goal of this section is to help demystify the financials.

What we'll cover in Applying the Financials

01

The Income Statement

Reports financial performance, focused on revenues and expenses over a specific accounting period.

02

The Balance Sheet

Shows total assets and how they're financed, through debt or equity.

03

Financial Ratios and Analyses

Calculated from the income statement and balance sheet to give specific information about a particular part of the business.

By the end of this section you will:

  • Read and interpret the Income Statement
  • Analyze the Balance Sheet
  • Calculate and apply Financial Ratios
  • Manage Cash Flow with confidence

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