Program & marketing built for you
Curriculum, live facilitation, learner support, technology, analytics, plus the marketing assets to fill the cohort. Your team approves; we run it.
Non-Dues Revenue · New Member Benefit · Done-for-You
Your association's own MBA-based training for members.
At no cost.
GoalMakers gives trade associations, professional societies, and chambers of commerce a turnkey way to offer members an MBA-level business and leadership program, generating new non-dues revenue at no cost. The program is fully white-labeled under your brand and managed end to end by our team, from curriculum and live facilitation to certification and reporting.
The Vision
What if every member had access to an MBA?
Your members get the business and leadership training that drives a $75,000 MBA, built around their industry and their schedule, at no cost to your association.
- 3,500+
- Learners trained
- 85+
- Associations served
- $75K
- MBA-level value
"Each team member walked away with something they did not know before and actually implemented right away in our business. It's worth your time — it's worth your team's time."
Trusted by 85+ Associations
Why GoalMakers
You've built the community. We've built the program.
Together, your members get business training they'll actually use, and your association adds a member benefit that brings them back.
Your association's branding
Every page, every email, every certificate carries your logo, colors, and voice. Members experience a program your association built.
Non-dues revenue at no cost
Zero licensing fees, zero setup, zero platform charges. You earn 20% of every learner enrollment as recurring non-dues income.
The Benefits
Everything an association needs to launch a member education program.
A simple model with deep operational support behind it.
White-labeled
Your branding across every page and program element: logo, colors, industry, even SMEs. Members experience it as a program your association built.
No cost
No licensing fee, no setup cost, no platform charges, no minimum commitment. Zero dollars to launch, no budget approval required to get started.
Your own certification
Graduates receive a digital certification and LinkedIn badge branded entirely to your association. Build market credibility for your members and pursue CE credits where applicable.
Turnkey
We manage every aspect: content, live facilitation, learner support, technology, analytics. Your staff doesn't build, hire, or maintain anything.
Direct revenue share
This is an actual channel partnership, not an affinity program. You earn 20% of all learner revenue, and every enrolled member becomes recurring non-dues income.
Customizable
Bring your subject matter experts and your timeline. We build a curriculum that puts core business principles in members' hands, connected to the work they do every day.
See it in your association's brand.
Click an association to preview what their members experience.
goalmakers.com/bscai
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Sign Up Today!Learn. Implement. Innovate. Accelerate. Grow.
Based on an MBA curriculum, built for the building service contractors industry.
BSCAI brings you our most robust business, management, and finance program. A fully virtual training and networking program based on an MBA curriculum, focused on those who work within the building service contracting industry.
10
WEEKS
$995
PER LEARNER
∞
LIFETIME ACCESS
For BSCAI Members
The BSCAI Executive Leadership Academy
Elevate Leadership
Refine the skills that move careers forward.
Manage People Better
Build stronger, more aligned teams.
Grow the Bottom Line
Demystify the finances that drive the business.
Graduate Certificate
Issued under BSCAI. Shareable on LinkedIn.
Every touchpoint runs under your brand: site, certificate, and emails.
Why not the alternatives?
The substance of a top business school, in weeks instead of years, at a fraction of the price.
- Partnering with a college leans on their brand, not yours. Your association has credibility. Use it.
- Building in-house can take years of work and hundreds of staff hours. GoalMakers is your in-house L&D.
- One-off webinars are valuable but don't scale. We deliver a full management program for your members.
- Off-the-shelf catalogs aren't built for your industry. We customize the program around your members.
| Compare | Partner with a college | Build it yourself | One-off webinars | Best fit for associationsGoalMakers |
|---|---|---|---|---|
| Cost to your association | $25K+ licensing | $80K+ in staff time | $500+ per webinar | $0 |
| Cost per learner | $4,000+ | $400+ after build | Free | $995 |
| Time to launch | 6–24 months | Often years | Days | Weeks |
| Whose brand | The school's | Yours | The presenter's | Yours |
| What members get | A university certificate | Varies | One hour of content | A certified 10-week program |
Best fit for associations
GoalMakers
- Cost to your association
- $0
- Cost per learner
- $995
- Time to launch
- Weeks
- Whose brand
- Yours
- What members get
- A certified 10-week program
Partner with a college
- Cost to your association
- $25K+ licensing
- Cost per learner
- $4,000+
- Time to launch
- 6–24 months
- Whose brand
- The school's
- What members get
- A university certificate
Build it yourself
- Cost to your association
- $80K+ in staff time
- Cost per learner
- $400+ after build
- Time to launch
- Often years
- Whose brand
- Yours
- What members get
- Varies
One-off webinars
- Cost to your association
- $500+ per webinar
- Cost per learner
- Free
- Time to launch
- Days
- Whose brand
- The presenter's
- What members get
- One hour of content
The Program
Eight sections. One complete management toolkit.
The Master Manager program spans 8 sections covering the topics every business owner, operator, manager, and employee needs to know. Delivered in focused live facilitations with structured time to apply between sessions.
Timeline
Launch your association's business school in three months.
Most of those days are our team working in the background, not yours working overtime.
- 0130 days
Build
Once we have your goals, our team builds your partner packet, marketing assets, and custom program, all with your association's branding and identity, before any marketing begins.
- 0260 days
Market
Once assets are approved, we start with an informational webinar and provide all the content and digital marketing assets to share with your membership.
- 0390 days
Launch
The hybrid learning program is all about your members. With your cohort enrolled, we begin the learning journey and facilitate every session for the full program.
Built on Real Expertise
A curriculum grounded in decades of real-world leadership.
Chief Content Officer
John Cioffi
Wharton MBA and a Dartmouth master’s. John ran a subsidiary of Amoco, a Fortune 100 company, then spent decades coaching executive teams across North America through GoalMakers’ management consulting practice, working with startups and hundred-year-old companies in virtually every major industry. He distilled that work into his book, The Winning Manager’s Playbook, and into every section of this curriculum.
Your Faculty
Meet our expert facilitators.
Practitioner-instructors who have built businesses, led teams, and taught the work.
Jeremy Wall
CEO & Facilitator
Jeremy has a passion for simplifying the complex. Across self-paced learning and live sessions, he brings concepts from theory into practical implementation. Having founded, grown, and exited companies himself, he works alongside teams to build better culture, healthier balance sheets, and a stronger bottom line.
Briana McCrumb
Lead Facilitator
Briana helps people and organizations thrive by simplifying talent and leadership practices. With 15+ years across corporate, nonprofit, and small-business settings, and as an Adjunct Professor in the University of Denver's Strategic HR Master's program, she brings real-world insight to every session.
Adam Culley
Facilitator
Adam is a Learning and Development professional and certified CliftonStrengths Coach with 20+ years across higher education and professional training. He designs research-backed learning programs and coaches leaders using DISC, LPI, and Emotional Intelligence to cultivate talent and build thriving cultures.
What Members Say
Trusted by 3,500+ learners across 85+ associations.
Real words from members of the associations we partner with.
Enrolling in the GAWDA Master Business Academy was one of the most transformative decisions I've made in my professional journey. It's not just a certificate, it's a foundation for lifelong learning and leadership.
Francina MarvinGAWDA Master Business Academy The CIPH Leadership Academy is an invaluable asset for both present and aspiring leaders. Its comprehensive approach to professional growth distinguishes it as a top-notch business training prospect.
Nicole DarrouxCIPH Leadership Academy I have always wondered how one can manage a business to improve it and not let the business manage the managers. Well, this is how.
Matt WalkerACF Business Academy The BSCAI Executive Leadership Academy is a game-changer. The wealth of information, resources, and recommendations provided in this program is truly exceptional.
Deyaneira VelazquezBSCAI Executive Leadership Academy Enrolling in the GAWDA Master Business Academy was one of the most transformative decisions I've made in my professional journey. It's not just a certificate, it's a foundation for lifelong learning and leadership.
Francina MarvinGAWDA Master Business Academy The CIPH Leadership Academy is an invaluable asset for both present and aspiring leaders. Its comprehensive approach to professional growth distinguishes it as a top-notch business training prospect.
Nicole DarrouxCIPH Leadership Academy I have always wondered how one can manage a business to improve it and not let the business manage the managers. Well, this is how.
Matt WalkerACF Business Academy The BSCAI Executive Leadership Academy is a game-changer. The wealth of information, resources, and recommendations provided in this program is truly exceptional.
Deyaneira VelazquezBSCAI Executive Leadership Academy Enrolling in the GAWDA Master Business Academy was one of the most transformative decisions I've made in my professional journey. It's not just a certificate, it's a foundation for lifelong learning and leadership.
Francina MarvinGAWDA Master Business Academy The CIPH Leadership Academy is an invaluable asset for both present and aspiring leaders. Its comprehensive approach to professional growth distinguishes it as a top-notch business training prospect.
Nicole DarrouxCIPH Leadership Academy I have always wondered how one can manage a business to improve it and not let the business manage the managers. Well, this is how.
Matt WalkerACF Business Academy The BSCAI Executive Leadership Academy is a game-changer. The wealth of information, resources, and recommendations provided in this program is truly exceptional.
Deyaneira VelazquezBSCAI Executive Leadership Academy Enrolling in the GAWDA Master Business Academy was one of the most transformative decisions I've made in my professional journey. It's not just a certificate, it's a foundation for lifelong learning and leadership.
Francina MarvinGAWDA Master Business Academy The CIPH Leadership Academy is an invaluable asset for both present and aspiring leaders. Its comprehensive approach to professional growth distinguishes it as a top-notch business training prospect.
Nicole DarrouxCIPH Leadership Academy I have always wondered how one can manage a business to improve it and not let the business manage the managers. Well, this is how.
Matt WalkerACF Business Academy The BSCAI Executive Leadership Academy is a game-changer. The wealth of information, resources, and recommendations provided in this program is truly exceptional.
Deyaneira VelazquezBSCAI Executive Leadership Academy
Brainstorming and masterminding with other professionals in a business space was great. We shared referrals, experiences, and best practices. I would highly recommend to agents, both seasoned and new.
Thalina GarciaHouston Association of Realtors This program tied together what we do as a service provider, from the perspective of a business operation. The business side of what we do needs to be healthy to enable us to provide the best possible service.
David DrobitchOACFP This is a beneficial program for anyone working in the health care industry. It allows us a moment to share and listen to other facilities and learn from them.
Debbie ByrdVHCA-VCAL Brainstorming and masterminding with other professionals in a business space was great. We shared referrals, experiences, and best practices. I would highly recommend to agents, both seasoned and new.
Thalina GarciaHouston Association of Realtors This program tied together what we do as a service provider, from the perspective of a business operation. The business side of what we do needs to be healthy to enable us to provide the best possible service.
David DrobitchOACFP This is a beneficial program for anyone working in the health care industry. It allows us a moment to share and listen to other facilities and learn from them.
Debbie ByrdVHCA-VCAL Brainstorming and masterminding with other professionals in a business space was great. We shared referrals, experiences, and best practices. I would highly recommend to agents, both seasoned and new.
Thalina GarciaHouston Association of Realtors This program tied together what we do as a service provider, from the perspective of a business operation. The business side of what we do needs to be healthy to enable us to provide the best possible service.
David DrobitchOACFP This is a beneficial program for anyone working in the health care industry. It allows us a moment to share and listen to other facilities and learn from them.
Debbie ByrdVHCA-VCAL Brainstorming and masterminding with other professionals in a business space was great. We shared referrals, experiences, and best practices. I would highly recommend to agents, both seasoned and new.
Thalina GarciaHouston Association of Realtors This program tied together what we do as a service provider, from the perspective of a business operation. The business side of what we do needs to be healthy to enable us to provide the best possible service.
David DrobitchOACFP This is a beneficial program for anyone working in the health care industry. It allows us a moment to share and listen to other facilities and learn from them.
Debbie ByrdVHCA-VCAL
FAQ
Frequently asked questions.
Let's build it together
Ready to give your members an MBA-level program?
Book a 30-minute call. We'll walk through how a white-labeled GoalMakers program would work for your association.