Expert-led and leader-aligned
Live facilitation from practitioners who have built and run businesses, aligned to the priorities your leadership already cares about.
For Companies
The best companies don't wait for leaders to emerge.
They build them.
Launch your company's own internal business school. GoalMakers delivers MBA-level management training, white-labeled to your company and run end to end by our team, so your managers learn the business skills they were never taught and apply them right away.
- 4,000+managers trained
- 85+organizations
- 30+years
Trusted at Scale
Trusted to train managers at companies across the country, and sponsored by Liberty Mutual across a network of 20,000+ agencies.
- 4,000+
- Learners trained
- 85+
- Organizations served
- $75K
- MBA-level value
- 30+
- Years of coaching
The Gap
Your best people got promoted. Then what?
Most managers are promoted because they were great at the job they used to do, not because anyone taught them how to lead. So they learn on the fly, the team feels it, and good strategy stalls right where it should take hold. Training your managers is one of the highest-leverage investments a company can make, and it is the one most companies skip.
82%
of new managers take on management responsibilities without any formal training.
Source: Chartered Management Institute
What It Is
Your own internal business school, built and run for you.
GoalMakers gives your company a complete management program, customized to your business and delivered to a private cohort of your people. You bring the team. We build, brand, and run everything else.
White-labeled and strategy-aligned
The program carries your company's brand and connects every lesson to your strategy and the way your team actually works.
Peer-powered and discussion-driven
Your managers learn together, solving real problems side by side, building a shared language and stronger working relationships.
How It Works
From kickoff to results in three steps.
We design it around you
We tailor the curriculum to your company, your industry, and your goals, and brand it as your own.
Your cohort learns by doing
Over 10 weeks, your team moves through self-paced eLearning and live expert facilitations, applying each lesson between sessions.
They implement in real time
Your managers put strategies to work as they learn them, and you see the change in how they lead.
What Your Team Learns
The fundamentals of an MBA, built for working managers.
One curriculum backbone, eight sections, covering what every manager needs to lead people and understand the business.
- 8 sections of core management curriculum
- 20+ hours of on-demand video
- 350+ learning modules
- Taught by the GoalMakers facilitators
- Certificate of completion
- Available on web and mobile
Section 01
Set Goals All the Time
Virtually everyone likes to have goals, and when your team has clear, correct goals, every day is focused on achieving them.
In this section:
- Crafting a clear company vision
- Cascading goals from company to department to individual
- Aligning teams behind shared outcomes
- Continuous goal-setting cadence
Section 02
Focus on the Process, Not a Plan
In this section you'll learn the organizational and strategic thinking skills needed in an ever-changing market.
In this section:
- Baselining where the company stands today
- Agile planning vs. static annual plans
- Iterative review and adjustment cycles
- Building a planning rhythm
Section 03
Coach the Right People
The goal of this section is to learn how to build and align your team around the vision and goals you've created.
In this section:
- Writing real position descriptions
- Identifying natural abilities for each role
- Hiring for fit, coaching for growth
- Aligning people to positions, not jobs to people
Section 04
Serve the Right Customer
Great companies know how to focus on serving their right customer better than any competitor.
In this section:
- Defining the ideal customer profile
- Designing a repeatable sales process
- Aligning operations to customer needs
- Saying no to the wrong-fit customer
Section 05
Empower Your Entire Team
These managers carefully define goals and boundaries for each employee, and ensure they have the tools and conditions to achieve them.
In this section:
- The "wide boulevards, high curbs" framework
- Setting decision-making authority by role
- Building accountability without micromanagement
- Creating ownership across the team
Section 06
Do the Right Things Right
This section focuses on how to measure and manage your success, in pursuit of your goals, at every level of your organization.
In this section:
- The six core performance tools
- Building a System of Managing
- KPIs that actually drive behavior
- Running rhythms that hold the system together
Section 07
Demystifying the Financials
This section demystifies the financial statements and gives you tools to make quick, effective, and meaningful decisions about how to achieve success.
In this section:
- Reading the income statement
- Reading the balance sheet
- Reading the cash flow statement
- Walking through a real company case
Section 08
Applying the Financials
Building on the basics, we focus on the specific elements that grow or shrink the bottom line. Calculate your own financial ratios and set realistic goals, dive into cash flows, and use break-even analysis to inform everyday decisions.
In this section:
- Key ratios every manager should know
- Cash flow as a daily management tool
- Break-even analysis for pricing and investment
- Translating financials into decisions
Format and Logistics
Built for busy teams.
- 10 weeks
- Hybrid: self-paced eLearning plus live facilitation
- 100% virtual
- Cohort-based
- Lifetime access to materials
- Certificate and LinkedIn badge
Delivered as a private cohort of your managers, on a schedule that fits your team.
Built For Your Team
Your brand. Your priorities. Our team doing the work.
Every page, session, and certificate carries your company's brand. Bring your own subject matter experts and timeline, and we build the program around them. Your people team gets reporting on participation and progress, plus a dedicated GoalMakers contact running the program end to end.
- Your brand on every page, session, and certificate
- Bring your own subject matter experts and timeline
- Reporting on participation and progress for your people team
- A dedicated GoalMakers contact running the program end to end
Outcomes
Training that shows up in the work.
Companies bring GoalMakers in to build a leadership bench, keep their best people, and grow the bottom line. Because the program is built around implementation, your managers apply what they learn while they learn it, so the return starts during the program, not years later.
Build a leadership bench
Retain top talent
Grow the bottom line
See it in your company's brand.
Click a company to preview what their team experiences.
academy.liberty.com
CurriculumScheduleResourcesCertificate
Your CohortPrivate Cohort · For Current & Future Leaders of Independent Agencies
The Liberty Mutual Executive Development Program
10 WeeksPrivate Cohort∞ Lifetime Access
What Your Team Gets
Elevate Leadership
Refine the skills that move careers forward.
Manage People Better
Build stronger, more aligned teams.
Grow the Bottom Line
Demystify the finances that drive the business.
Graduate Certificate
Issued under Liberty Mutual. Shareable on LinkedIn.
Every touchpoint runs under your brand: portal, certificate, and communications.
In Their Words
Companies see the difference.
Real words from leaders who put the program to work with their teams.
It equipped me with a wide range of useful tools as a manager, from setting goals, focusing on process and not a plan, serving the right customer, and understanding financial fundamentals. This program is a resource you will continuously reference throughout your career as a leader.
Shareef ShakuurJ.F. Petroleum I would recommend the JF Leadership Academy to all current and aspiring managers of all levels. The GoalMakers ideas, practices, and resources pair well with our company culture and values.
Hayden GoodchildJ.F. Petroleum Definitely an eye-opening experience. This course helped me in all possible fronts of being a good manager, but also a better employee.
TaylorBee Downtown Being able to self-pace through such a variety of topics was wonderful. Highly recommend!
AshleyBee Downtown It equipped me with a wide range of useful tools as a manager, from setting goals, focusing on process and not a plan, serving the right customer, and understanding financial fundamentals. This program is a resource you will continuously reference throughout your career as a leader.
Shareef ShakuurJ.F. Petroleum I would recommend the JF Leadership Academy to all current and aspiring managers of all levels. The GoalMakers ideas, practices, and resources pair well with our company culture and values.
Hayden GoodchildJ.F. Petroleum Definitely an eye-opening experience. This course helped me in all possible fronts of being a good manager, but also a better employee.
TaylorBee Downtown Being able to self-pace through such a variety of topics was wonderful. Highly recommend!
AshleyBee Downtown
It really helped us in learning through practical experiences around the world. The best parts were Coach the Right People and the three conditions of empowerment.
Ali AhmedJoyland The crash course in financials was incredibly useful. My literacy is much improved because of the program. In fact, one of my managers has already signed up for the next session.
Garin ShepardThe Budd Group What made it especially valuable was how it organized concepts I've encountered throughout my career into a clear, easy-to-learn framework that brings everything together.
Mike BorkowskiSani-Matic It really helped us in learning through practical experiences around the world. The best parts were Coach the Right People and the three conditions of empowerment.
Ali AhmedJoyland The crash course in financials was incredibly useful. My literacy is much improved because of the program. In fact, one of my managers has already signed up for the next session.
Garin ShepardThe Budd Group What made it especially valuable was how it organized concepts I've encountered throughout my career into a clear, easy-to-learn framework that brings everything together.
Mike BorkowskiSani-Matic
Let's Build It Together
Build the managers your company needs.
Book a 30-minute call and we will map out how a white-labeled GoalMakers program would work for your team.
FAQ