Free live workshop · Financial KPIs That Matter · Tuesday, August 4 · 12:00-1:30 PM ET · Save your seatFree live workshop · Financial KPIs That Matter · Tuesday, August 4 · 12:00-1:30 PM ET · Save your seatFree live workshop · Financial KPIs That Matter · Tuesday, August 4 · 12:00-1:30 PM ET · Save your seatFree live workshop · Financial KPIs That Matter · Tuesday, August 4 · 12:00-1:30 PM ET · Save your seatFree live workshop · Financial KPIs That Matter · Tuesday, August 4 · 12:00-1:30 PM ET · Save your seatFree live workshop · Financial KPIs That Matter · Tuesday, August 4 · 12:00-1:30 PM ET · Save your seat

About

We exist to make managers better.

GoalMakers turns decades of executive coaching into accessible programs that help working managers lead people, run operations, and grow the bottom line.

  • 30+years of coaching
  • 3,500+managers trained
  • 85+association partners

Our Story

From consulting firm to learning company.

  1. 01

    GoalMakers Consulting

    For over 30 years, GoalMakers coached executive teams across the U.S. and Canada on the fundamentals of management and finance, from startups to companies with more than 100 years of operations.

  2. 02

    The Winning Manager's Playbook

    John Cioffi distilled the coaching practice into a book: the six practices every manager needs to succeed. It remains the backbone of how we teach management.

  3. 03

    The 5-Day MBA

    An intensive week-long, in-person seminar that brought whole teams together to learn and apply the fundamentals side by side.

  4. 04

    The Master Manager Program

    Everything we learned from consulting, the book, and the seminar, rebuilt as an accessible 10-week hybrid program any organization can run.

Our Team

The people behind the program.

Portrait of John Cioffi

John Cioffi

Chief Content Officer

Wharton MBA and a Dartmouth master's. John ran a subsidiary of Amoco, a Fortune 100 company, then spent decades coaching executive teams across North America through GoalMakers' management consulting practice, working with startups and hundred-year-old companies in virtually every major industry. He distilled that work into his book, The Winning Manager's Playbook, and into every section of this curriculum. John received his first business education in his family's restaurant and lodging business. He lives in Bend, Oregon with his wife and their collection of llamas, goats, and dogs.

Portrait of Jeremy Wall

Jeremy Wall

CEO

Jeremy has founded, grown, and exited companies of his own, and brings that experience to every cohort he facilitates. He has a passion for simplifying the complex, working alongside teams to build better culture, healthier balance sheets, and a stronger bottom line.

Portrait of Nicholas Cioffi

Nicholas Cioffi

COO

Nicholas runs the operating side of GoalMakers: association partnerships, partner acquisition, and the growth strategy behind them. He works with partners from the first conversation through launch, and keeps every program running the way it was promised.

Portrait of Briana McCrumb

Briana McCrumb

Lead Facilitator

Briana helps people and organizations thrive by simplifying talent and leadership practices. With 15+ years across corporate, nonprofit, and small-business settings, and as an Adjunct Professor in the University of Denver's Strategic HR Master's program, she brings real-world insight to every session.

Portrait of Adam Culley

Adam Culley

Facilitator

Adam is a Learning and Development professional and certified CliftonStrengths Coach with 20+ years across higher education and professional training. He designs research-backed learning programs and coaches leaders using DISC, LPI, and Emotional Intelligence to cultivate talent and build thriving cultures.

Portrait of Tim Kennard

Tim Kennard

Marketing & Partnerships Coordinator

Tim is the principal liaison for GoalMakers' partner associations, keeping every partner communicated with and supported from launch onward. He also builds the branded templates and visual assets behind each program's marketing. An NC State graduate, he brings a decade of community and customer experience work to the partner network.

Portrait of Milo Ketterhagen

Milo Ketterhagen

Partnerships Associate

Milo leads outreach to new association partners and builds the digital systems behind GoalMakers' growth, from prospect campaigns to the company's web presence. An NC State graduate, he studied marketing with a minor in computer programming.

Portrait of Gania Tyagi

Gania Tyagi

Partnerships Associate

Gania supports GoalMakers' association partnerships, running prospect outreach for the Master Manager Program and helping tailor programs to each association's members. She studies business administration with a focus in analytics at NC State.

Portrait of Caden McClain

Caden McClain

Content Marketing Associate

Caden creates the content behind GoalMakers' marketing: video, design, and social. A marketing student at NC State's Poole College of Management, he brings a creator's eye to every campaign.